Co-creation, innovation and new service development : the case of the videogames industry /
"Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek t...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
Taylor and Francis,
2018.
|
| Edition: | First edition. |
| Series: | Routledge Interpretive Marketing Research
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| Subjects: | |
| Online Access: | Click here to view. |
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The co-creation paradigm /