Co-creation, innovation and new service development : the case of the videogames industry /
"Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek t...
Saved in:
Main Author: | Czarnota, Jedrzej (Author) |
---|---|
Format: | Electronic eBook |
Language: | English |
Published: |
London :
Taylor and Francis,
2018.
|
Edition: | First edition. |
Series: | Routledge Interpretive Marketing Research
|
Subjects: | |
Online Access: | Click here to view. |
Tags: |
![]()
No Tags, Be the first to tag this record!
|
Similar Items
-
The co-creation paradigm /
by: Ramaswamy, Venkatram, et al.
Published: (2014) -
Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Published: (2004) -
Spark be more innovative through co-creation /
by: Winsor, John, 1959-
Published: (2005) -
Innovation and marketing in the video game industry avoiding the performance trap /
by: Wesley, David T. A.
Published: (2010) -
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
by: Malhotra, Naresh K., et al.
Published: (2016)