Innovation Management and New Product Development/

Explore key concepts of managing innovation and engage with latest developments in the field   Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It prov...

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Bibliographische Detailangaben

1. Verfasser:	Trott, Paul (Verfasst von)
Format:	Elektronisch Buch
Veröffentlicht:	Harlow : Pearson International Content, 2020.
Ausgabe:	Seventh edition
Schlagworte:	Business & Economics/Marketing/General
Online-Zugang:	https://resolver.vitalsource.com/9781292251547
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