Strategic communication for startups and entrepreneurs in China /
"This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence...
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Main Authors: | Men, Linjuan Rita (Author), Ji, Yi Grace (Author), Chen, Zifei (Author) |
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Format: | Electronic eBook |
Language: | English |
Published: |
Milton Park, Abingdon, Oxon ; New York :
Routledge,
2020.
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Series: | Routledge insights in public relations research
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Subjects: | |
Online Access: | Taylor & Francis OCLC metadata license agreement |
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