Strategic communication for startups and entrepreneurs in China /

Strategic communication for startups and entrepreneurs in China /

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"This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence...

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Bibliographic Details
Main Authors: Men, Linjuan Rita (Author), Ji, Yi Grace (Author), Chen, Zifei (Author)
Format: Electronic eBook
Language:English
Published: Milton Park, Abingdon, Oxon ; New York : Routledge, 2020.
Series:Routledge insights in public relations research
Subjects:
Business communication > China.
Public relations > China.
BUSINESS & ECONOMICS / Public Relations
BUSINESS & ECONOMICS / Entrepreneurship
LANGUAGE ARTS & DISCIPLINES / Communication
Online Access:Taylor & Francis
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