Principles of Direct, Database and Digital Marketing/

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digit...

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Autors principals:	Tapp, Alan (Autor), Whitten, Ian (Autor), Housden, Matthew (Autor)
Format:	Electrònic Llibre
Publicat:	Harlow : Pearson International Content, 2014.
Edició:	Fifth edition
Matèries:	Non-Classifiable Business & Economics/Marketing/General
Accés en línia:	https://resolver.vitalsource.com/9780273756521
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