Sold American consumption and citizenship, 1890-1945 /
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| Hlavní autor: | |
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| Korporativní autor: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Chapel Hill :
University of North Carolina Press,
c2006.
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| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
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Obsah:
- Advertisers and consumers, 1890-1930
- The nationalization of consumers : the political language of American advertising, 1890-1930
- Making consumption American : advertisers, consumers, and national identity
- Social science and the pragmatic consumer, 1890-1928
- The science of purchasing
- Redefining consumption at consumers' research
- Consumer professionals in the Depression
- The American way of life : folklores of capitalism, 1935-1939
- Fighting for the American way : consumption and Americanism, 1935-1945.