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Designing effective Web surveys

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Glavni autor: Couper, Mick
Autor kompanije: ebrary, Inc
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Cambridge ; New York : Cambridge University Press, 2008.
Teme:
Social surveys > Methodology.
Internet surveys.
Surveys > Methodology > Technological innovations.
Electronic books.
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Sadržaj:
  • The importance of design for Web surveys
  • The basic building blocks
  • Going beyond the basics : visual and interactive enhancements to Web survey instruments
  • General layout and design
  • Putting the questions together to make an instrument
  • Implementing the design.

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