Helmus, T. C., Paul, C., & Glenn, R. W. (2007). Enlisting Madison Avenue: The marketing approach to earning popular support in theaters of operation. RAND Corporation.
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Chicago Style (17th ed.) Citation
Helmus, Todd C., Christopher Paul, and Russell W. Glenn. Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. Santa Monica, CA: RAND Corporation, 2007.
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MLA (9th ed.) Citation
Helmus, Todd C., et al. Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. RAND Corporation, 2007.
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Warning: These citations may not always be 100% accurate.