APA (7th ed.) Citation

Helmus, T. C., Paul, C., & Glenn, R. W. (2007). Enlisting Madison Avenue: The marketing approach to earning popular support in theaters of operation. RAND Corporation.

Chicago Style (17th ed.) Citation

Helmus, Todd C., Christopher Paul, and Russell W. Glenn. Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. Santa Monica, CA: RAND Corporation, 2007.

MLA (9th ed.) Citation

Helmus, Todd C., et al. Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. RAND Corporation, 2007.