Helmus, T. C., Paul, C., & Glenn, R. W. (2007). Enlisting Madison Avenue: The marketing approach to earning popular support in theaters of operation. RAND Corporation.
Citação norma ChicagoHelmus, Todd C., Christopher Paul, and Russell W. Glenn. Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. Santa Monica, CA: RAND Corporation, 2007.
Citação norma MLAHelmus, Todd C., et al. Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. RAND Corporation, 2007.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.