Information marketing
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| Hovedforfatter: | |
|---|---|
| Institution som forfatter: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Aldershot, England ; Burlington, VT :
Ashgate,
c2006.
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| Udgivelse: | 2nd ed. |
| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Indholdsfortegnelse:
- Marketing
- The information marketplace
- Customers
- Information products and services
- Building customer relationships
- Branding and corporate identity
- Marketing communications
- Price and pricing policy
- Collecting marketing data
- Marketing strategy and planning.