Managing global customers an integrated approach /

Managing global customers an integrated approach /

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Bibliographic Details
Main Author: Yip, George S.
Corporate Author: ebrary, Inc
Other Authors: Bink, Audrey J. M.
Format: Electronic eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2007.
Subjects:
Customer relations > Management.
International business enterprises > Management.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:xiii, 272 p.
Bibliography:Includes bibliographical references (p. 245-257) and index.

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