Boom marketing to the ultimate power consumer--the baby boomer woman /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
c2006.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002054913.0 | ||
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| 007 | cr cn||||||||| | ||
| 008 | 060324s2006 nyua sb 001 0 eng | ||
| 010 | |z 2006010294 | ||
| 020 | |z 0814473903 | ||
| 020 | |z 9780814473900 | ||
| 035 | |a (CaPaEBR)ebr10196198 | ||
| 035 | |a (OCoLC)71214549 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HC79.C6 |b B76 2006eb |
| 082 | 0 | 4 | |a 658.8/34082 |2 22 |
| 100 | 1 | |a Brown, Mary, |d 1959- | |
| 245 | 1 | 0 | |a Boom |h [electronic resource] : |b marketing to the ultimate power consumer--the baby boomer woman / |c Mary Brown and Carol Orsborn ; foreword by Paco Underhill. |
| 260 | |a New York : |b American Management Association, |c c2006. | ||
| 300 | |a xviii, 238 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 225-228) and index. | ||
| 505 | 0 | 0 | |g Introduction: |t She's the emerging power consumer -- |t She's the sweet spot: the new demographic of choice. |t On marketing to technology optimists / |r Rose Rodd -- |t On marketing to baby boomer women in Canada / |r Anne-Marie Caron -- |t On baby boomer women and experimentation / |r Jan DeLyser -- |t On forging an emotional connection with her / |r Kate Quinn -- |t On recognizing her as a driving force in the markeplace / |r Amy Marentic -- |t She's complex: why there's no such thing as "the" baby boomer woman. |t On appealing to her values / |r Joanne Sachse Mogren -- |t On getting nostalgia right / |r Cindy Marshall -- |t On the difference between marketing to men and to women / |r Caleb Mason -- |t On why not to just shrink it and pink it / |r Fran Philip -- |t On marketing to distinctions / |r Pepper Miller -- |t On marketing to Hispanic baby boomer women / |r Isabel Valdés -- |t She's her stage, not her age: leveraging her life transitions. |t On playing financial catch up / |r Lisa Caputo -- |t On marketing to all her life stages / |r Wlliam D. Novelli -- |t On high technology marketing to women / |r Gina Clark -- |t On the power of creating brand personas / |r Claire Spofford -- |t She's motivated: the 3-D view of her. |t On appealing to her psyche / |r Michael Bohn -- |t On embracing both her demographic and psychographic drivers / |r Grant J. Schneider -- |t On aspiring at midlife / |r Peggy Northrop, Brenda Saget Darling -- |t On banking on women-owned businesses / |r Maria C. Coyne -- |t On her quest for a free spirit / |r Federico Musi -- |t She's in the driver's seat: she'll problem-solve her own way through the marketplace. |t On getting to the heart of the matter / |r Joe Teno -- |t On focusing on the "why" vs. the "how" / |r Heidi Baker, Eden Jarrin -- |t On the personal shopper approach to technology / |r Melissa McVicker -- |t On paying attention to details / |r Kathy Moyer Dragon -- |t On business "plus" / |r Anne Kelly -- |t She's changing channels: shaping the new brandscape. |t On harnessing the power of women's solidarity / |r Adam Hicks -- |t On real women selling to real women / |r Yvonne Saliba Pendleton -- |t On referential not deferential marketing / |r Deborah Natansohn -- |t On delivering beyond expectations / |r Rick Lovett -- |t On staying relevant for the boomer woman / |r Ed Kinney -- |t She's waiting: the marketer's call to action. |t On redressing the misconceptions / |r Dorothy Dowling -- |t On getting past emotional bias / |r Christopher W. Bradley -- |t On moving beyond the Holy Grail / |r Ira Mayer -- |t On the evolution of marketing to the baby boomer woman / |r Lori Bitter. |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Women consumers. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Baby boom generation. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Orsborn, Carol. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10196198 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 84586 |d 84586 | ||