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Media and the American child

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Autor principal: Comstock, George A.
Autor Corporativo: ebrary, Inc
Outros Autores: Scharrer, Erica
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Burlington, MA : Elsevier, c2007.
Assuntos:
Television and children > United States.
Mass media and children > United States.
Mass media and teenagers > United States.
Children and violence > United States.
Youth and violence > United States.
Massamedia.
Kinderen.
Verenigde Staten.
Electronic books.
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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Sumário:
  • Demographics and preferences in media use, with special attention to the very young
  • The extraordinary appeal of screen media
  • The world as portrayed by media
  • Effects of media on scholastic performance and the developing intellect
  • Young customers : creating the modern consumer through advertising and marketing
  • Television violence, aggression, and other behavioral effects
  • Learning rules and norms : further evidence of media effects
  • Knowledge for what?

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