Business strategy in a semiglobal economy

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Bibliografske podrobnosti
Glavni avtor: Mourdoukoutas, Panos
Korporativna značnica: ebrary, Inc
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Armonk, N.Y. : M.E. Sharpe, c2006.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
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Kazalo:
  • Introduction : the rise of the semiglobal economy
  • The highly globalized segment
  • The highly localized segment
  • Vision
  • Competitive strategy
  • Coordination
  • Communication
  • Motivation
  • The future of the semiglobal corporation.