Smart alliance how a global corporation and environmental activists transformed a tarnished brand /

Smart alliance how a global corporation and environmental activists transformed a tarnished brand /

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Bibliographic Details
Main Author: Taylor, J. Gary
Corporate Author: ebrary, Inc
Other Authors: Scharlin, Patricia J.
Format: Electronic eBook
Language:English
Published: New Haven : Yale University Press, c2004.
Subjects:
Chiquita Brands International.
Rainforest Alliance.
Banana trade > Environmental aspects.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:xxi, 278 p. : ill.
Bibliography:Includes bibliographical references (p. 267-269) and index.

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