Bligh, P., & Turk, D. (2004). CRM unplugged: Releasing CRM's strategic value. Wiley.
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Citação norma Chicago
Bligh, Philip, and Douglas Turk. CRM Unplugged: Releasing CRM's Strategic Value. Hoboken, N.J.: Wiley, 2004.
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Citação norma MLA
Bligh, Philip, and Douglas Turk. CRM Unplugged: Releasing CRM's Strategic Value. Wiley, 2004.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.