The 50 plus market why the future is age-neutral when it comes to marketing and branding strategies /

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Bibliographic Details
Main Author: Stroud, Dick
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: London : Kogan Page, 2005.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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100 1 |a Stroud, Dick. 
245 1 4 |a The 50 plus market  |h [electronic resource] :  |b why the future is age-neutral when it comes to marketing and branding strategies /  |c Dick Stroud. 
260 |a London :  |b Kogan Page,  |c 2005. 
300 |a xvi, 314 p. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2009.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Marketing. 
650 0 |a Market segmentation. 
650 0 |a Older people. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10106651  |z An electronic book accessible through the World Wide Web; click to view 
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