The Trader Joe's adventure turning a unique approach to business into a retail and cultural phenomenon /

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Bibliographic Details
Main Author: Lewis, Len
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Chicago : Dearborn Trade Pub., 2005.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Table of Contents:
  • Dare to be different
  • Maintain a consistent philosophy
  • Cut out the middleman
  • Make it fun
  • Know your target customer
  • Always deliver value
  • Uncover the right location
  • Constantly innovate
  • Foster a loyal workforce
  • Outsmart the competition
  • Don't be too boastful.