Market intelligence how and why organizations use market research /

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Callingham, Martin
Erakunde egilea: ebrary, Inc
Formatua: Baliabide elektronikoa eBook
Hizkuntza:ingelesa
Argitaratua: London ; Sterling, Va. : Kogan Page, c2004.
Saila:Market research in practice series.
Gaiak:
Sarrera elektronikoa:An electronic book accessible through the World Wide Web; click to view
Etiketak: Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Aurkibidea:
  • Types of organization
  • Knowledge is the most important asset of a company
  • Decision making in an organization
  • The market research function within an organization
  • Buyer-supplier relationships
  • The nature and scope of quantitative data
  • Qualitative information and its relationship to quantitative information
  • Designing the research
  • Managing the research process from within the company
  • Managing the results
  • Knowing the future
  • Conclusion
  • Appendix: The Market Research Society code of conduct.