Market research in practice a guide to the basics /
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Sterling, VA :
Kogan Page,
2004.
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| Series: | Market research in practice series.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 020 | |z 9780749441807 | ||
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| 035 | |a (CaPaEBR)ebr10084442 | ||
| 035 | |a (OCoLC)61166544 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.2 |b .H253 2004eb |
| 082 | 0 | 4 | |a 658.8/3 |2 22 |
| 100 | 1 | |a Hague, Paul N. | |
| 245 | 1 | 0 | |a Market research in practice |h [electronic resource] : |b a guide to the basics / |c Paul Hague, Nick Hague & Carol-Ann Morgan. |
| 260 | |a London ; |a Sterling, VA : |b Kogan Page, |c 2004. | ||
| 300 | |a xii, 244 p. : |b ill. | ||
| 490 | 1 | |a Market research in practice series | |
| 504 | |a Includes bibliographical references (p. 221-235) and index. | ||
| 505 | 0 | |a Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Hague, Nick, |d 1974- | |
| 700 | 1 | |a Morgan, Carol-Ann, |d 1958- | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a Market research in practice series. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10084442 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 67871 |d 67871 | ||