The academic/practitioner divide in marketing - myth or reality?

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Brennan, Ross
Format: Electronic eBook
Language:English
Published: Bradford, England : Emerald Group Publishing, c2004.
Series:Marketing Intelligence & Planning. v. 22.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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