The role of information and communications technology in transforming marketing theory and practice

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Bibliografiske detaljer
Institution som forfatter: ebrary, Inc
Andre forfattere: Naudé, Peter, Holland, Christopher P.
Format: Electronisk eBog
Sprog:engelsk
Udgivet: [Bradford, England] : Emerald Group Pub., 2004.
Serier:Journal of business & industrial marketing ; v. 19, no. 3.
Fag:
Online adgang:An electronic book accessible through the World Wide Web; click to view
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Lignende værker: The role of information and communications technology in transforming marketing theory and practice