Action research in marketing

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Perry, Chad
Format: Electronic eBook
Language:English
Published: [Bradford, England] : Emerald Group Pub., 2004.
Series:European journal of marketing ; v. 38, no. 3/4, 2004.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:p. 292-468 : ill.
Bibliography:Includes bibliographical references.