Maximum influence the 12 universal laws of power persuasion /

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Bibliographic Details
Main Author: Mortensen, Kurt W.
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: New York : American Management Association, c2004.
Edition:1st ed.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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100 1 |a Mortensen, Kurt W. 
245 1 0 |a Maximum influence  |h [electronic resource] :  |b the 12 universal laws of power persuasion /  |c Kurt W. Mortensen. 
250 |a 1st ed. 
260 |a New York :  |b American Management Association,  |c c2004. 
300 |a viii, 240 p. 
504 |a Includes bibliographical references and index. 
505 0 |a Introduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2009.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Persuasion (Psychology) 
650 0 |a Influence (Psychology) 
650 0 |a Success  |x Psychological aspects. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10057981  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 62253  |d 62253