Research from De Montfort University marketing department

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Mclaren, Pauline, Pickton, David
Format: Electronic eBook
Language:English
Published: Bradford, England : Emerald Group Publishing, c2002.
Series:Marketing intelligence & planning ; v.20, no. 6
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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