Permission-based E-mail marketing that works!

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Detalles Bibliográficos
Autor Principal: MacPherson, Kim
Autor Corporativo: ebrary, Inc
Formato: Electrónico eBook
Idioma:inglés
Publicado: Chicago, IL : Dearborn Trade, c2001.
Subjects:
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
Tags: Engadir etiqueta
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Table of Contents:
  • E-mail as a promotional device
  • Reeling 'em in (acquiring in new customers that stay)
  • Creative pointers and tricks of the trade
  • Best E-mail retention practices
  • Back-end necessities and things to be mindful of.