Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| সংস্থা লেখক: | |
| বিন্যাস: | বৈদ্যুতিক বৈদ্যুতিন গ্রন্থ |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
New York :
AMACOM, American Management Association,
c2002.
|
| সংস্করন: | 2nd ed. |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | An electronic book accessible through the World Wide Web; click to view |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
|
সূচিপত্রের সারণি:
- A report card on PR use of the Internet
- How communication has been forever changed
- Public relations tools of the Internet
- The principles of influencing audiences online
- How to be the eyes and ears of your organization
- Media relations
- Investor relations
- Government relations
- Community relations
- Cause and issue communication
- Employee communications
- Activism on the Net
- Crisis management in the wired world
- Going directly to the public
- Measuring the effectiveness of your online efforts.