Public relations on the Net winning strategies to inform and influence the media, the investment community, the government, the public, and more! /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
AMACOM, American Management Association,
c2002.
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| Edition: | 2nd ed. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- A report card on PR use of the Internet
- How communication has been forever changed
- Public relations tools of the Internet
- The principles of influencing audiences online
- How to be the eyes and ears of your organization
- Media relations
- Investor relations
- Government relations
- Community relations
- Cause and issue communication
- Employee communications
- Activism on the Net
- Crisis management in the wired world
- Going directly to the public
- Measuring the effectiveness of your online efforts.