APA-viite (7. p.)

Griffin, J., & Lowenstein, M. W. (2001). Customer winback: How to recapture lost customers and keep them loyal. Jossey-Bass.

Chicago-viite (17. p.)

Griffin, Jill, ja Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco: Jossey-Bass, 2001.

MLA-viite (9. p.)

Griffin, Jill, ja Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. Jossey-Bass, 2001.