APA (7th ed.) Zitazioa
Griffin, J., & Lowenstein, M. W. (2001). Customer winback: How to recapture lost customers and keep them loyal. Jossey-Bass.
Chicago Style (17th ed.) Zitazioa
Griffin, Jill, eta Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. San Francisco: Jossey-Bass, 2001.
MLA (9th ed.) Zitazioa
Griffin, Jill, eta Michael W. Lowenstein. Customer Winback: How to Recapture Lost Customers and Keep Them Loyal. Jossey-Bass, 2001.
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