International Advertising and Communication Current Insights and Empirical Findings /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
DUV,
2006.
|
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/3-8350-5702-2 |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: International Advertising and Communication
- Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
- Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /
- Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
- International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
- Marketing Communication Policies
- International Direct Marketing Principles, Best Practices, Marketing Facts /