Storytelling Branding in Practice /

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Bibliographic Details
Main Author:	Fog, Klaus
Corporate Author:	SpringerLink (Online service)
Other Authors:	Budtz, Christian, Munch, Philip, Blanchette, Stephen
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Edition:	Second Edition.
Subjects:	Economics. Industrial management. Marketing. Economics/Management Science. Management/Business for Professionals.
Online Access:	http://dx.doi.org/10.1007/978-3-540-88349-4
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