Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms /

Consumer-Driven Demand and Operations Management Models A Systematic Study of Information-Technology-Enabled Sales Mechanisms /

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Bibliographic Details
Main Author: Tang, Christopher S.
Corporate Author: SpringerLink (Online service)
Other Authors: Netessine, Serguei
Format: Electronic eBook
Language:English
Published: Boston, MA : Springer US, 2009.
Edition:1.
Series:International Series in Operations Research & Management Science, 131
Subjects:
Economics.
Information systems.
Marketing.
Business logistics.
Management information systems.
Economics/Management Science.
Operations Research/Decision Theory.
Information Systems Applications (incl.Internet).
Production/Logistics.
e-Commerce/e-business.
Business Information Systems.
Online Access:http://dx.doi.org/10.1007/978-0-387-98026-3
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