Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
The Hague, The Netherlands :
T. M. C. Asser Press,
2012.
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| Series: | ASSER International Sports Law Series,
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-90-6704-864-4 |
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Ambush Marketing & the Mega-Event Monopoly How Laws are Abused to Protect Commercial Rights to Major Sporting Events /