A preface to marketing management /
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Format: | Book |
Language: | English |
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Boston :
McGraw-Hill,
c2008.
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Edition: | 11th ed. |
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020 | |a 9780073380964 : | ||
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100 | 1 | |a Peter, J Paul. | |
245 | 1 | 2 | |a A preface to marketing management / |c J. Paul Peter, James H. Donnelly. |
250 | |a 11th ed. | ||
260 | |a Boston : |b McGraw-Hill, |c c2008. | ||
300 | |a xiv, 252 p : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Marketing |x Management. | |
700 | 1 | |a Donnelly, James H. | |
908 | |a 111103 | ||
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