Principles of marketing /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Prentice-Hall,
c1983.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| Item Description: | Includes bibliographical references and indexes. |
|---|---|
| Physical Description: | xxiv,676 p : Includes illustrations. |
| ISBN: | 0137016239 |