Fundamentals of marketing /
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Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
New York :
McGraw-Hill,
c1991.
|
Edition: | 9th ed. |
Series: | McGraw-Hill series in marketing
|
Subjects: | |
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MARC
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100 | 1 | 0 | |a Stanton, William J. |
245 | 1 | 0 | |a Fundamentals of marketing / |c William J. Stanton, Michael J. Etzel, Bruce J. Walker. |
250 | |a 9th ed. | ||
260 | 0 | |a New York : |b McGraw-Hill, |c c1991. | |
300 | |a xxxiii, 668p. : |b ill.(col.) ; |c 26 cm. | ||
440 | 0 | |a McGraw-Hill series in marketing | |
504 | |a Includes bibliographical references and index. | ||
650 | 0 | |a Marketing. | |
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700 | 1 | 0 | |a Walker, Bruce J. |
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