Applications in basic marketing : clippings from the popular business press /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw- Hill,
2005.
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| Subjects: | |
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| Physical Description: | vii, 214 p : ill ; cm. |
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| ISBN: | 9780072864700 |