书本目录:
- Health education, health promotion, health education specialists, and program planning
- Starting the planning process
- Models for program planning in health promotion
- Assessing needs
- Measurement, measures, measurement instruments and sampling
- Mission statement, goals, and objectives
- Theories and models commonly used for health promotion interventions
- Interventions
- Community organizing and community building
- Identification and allocation of resources
- Marketing : developing programs that respond to the wants and needs of the priority population
- Implementation : strategies and associated concerns
- Evaluation : an overview
- Evaluation approaches and designs
- Data analysis and reporting.