Berkman, H. W., & Gilson, C. C. (1986). Advertising: Concepts and strategies (2nd ed.). Random House.
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芝加哥风格引文
Berkman, Harold W., 与 Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. New York: Random House, 1986.
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MLA引文
Berkman, Harold W., 与 Christopher C. Gilson. Advertising: Concepts and Strategies. 2nd ed. Random House, 1986.
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