The effect of green marketing on organizational sustainable competitive advantage : a case of Nairobi Java House, Kenya /

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Detalles Bibliográficos
Autor Principal: Miano, Margaret Waithira
Formato: Libro
Idioma:inglés
Publicado: Nairobi : Daystar University, 2016.
Subjects:
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Descripción
descrición da copia:A thesis presented to the School of Business and Economics of Daystar University in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Descrición Física:xi, 156 p : ill ; cm.
Bibliografía:Includes bibliographical references.