Advertising /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill Education,
2015.
|
| Edition: | 2nd ed. |
| Subjects: | |
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| 005 | 20171017020005.0 | ||
| 008 | 131120s2015 nyu 000 0 eng | ||
| 010 | |a 2013955925 | ||
| 020 | |a 0078028965 (alk. paper) | ||
| 020 | |a 9780078028960 (alk. paper) | ||
| 040 | |a DLC |b eng |c DLC |e rda |d Gkiarie | ||
| 042 | |a pcc | ||
| 050 | 0 | |a HF5821 |b .A74 | |
| 100 | 1 | |a Arens, William. | |
| 245 | 1 | 0 | |a Advertising / |c William Arens, David Schaefer, Michael Weigold. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York, NY : |b McGraw-Hill Education, |c 2015. | ||
| 263 | |a 1502 | ||
| 300 | |a xvi, 463 p ; |c 28 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 500 | |a Part 1: An introduction to advertising. Part 2: Understanding the target audience. Part 3: The planning process. Part 4: The creative process.Part 5: Reaching the target audience. Part 6: Integrating marketing communications elements. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | |a Advertising. | ||
| 650 | |a Branding |x Marketing. | ||
| 700 | |a David Schaefer. | ||
| 700 | |a Michael Weigold. | ||
| 908 | |a 160817 | ||
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