Consumer behavior /
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson,
2015.
|
| Edition: | 11th ed. |
| Subjects: | |
| Tags: |
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MARC
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| 100 | 1 | |a Schiffman, Leon G, |e author. | |
| 245 | 1 | 0 | |a Consumer behavior / |c Leon G. Schiffman, Joseph Wisenblit. |
| 250 | |a 11th ed. | ||
| 260 | |a Boston : |b Pearson, |c 2015. | ||
| 300 | |a xxvii, 464 p : |b illustrations ; |c 29 cm. | ||
| 336 | |a text |2 rdacontent | ||
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| 500 | |a Revised edition. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Motivation research (Marketing). | |
| 700 | 1 | |a Wisenblit, Joseph, |e author. | |
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