International marketing and export management /
Tallennettuna:
| Päätekijä: | |
|---|---|
| Muut tekijät: | |
| Aineistotyyppi: | Kirja |
| Kieli: | englanti |
| Julkaistu: |
Harlow, England New York :
Financial Times Prentice Hall,
2011.
|
| Painos: | 7th ed. |
| Aiheet: | |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|
Sisällysluettelo:
- International marketing and exporting
- Bases of international marketing
- The international environment : culture; economic, forces; and competition
- The international environment : government, political and legal forces
- Market selection : definition and strategies
- Information for international market(ing) decisions
- Market entry strategies
- Export entry modes
- Nonexport entry modes
- Product decisions
- Pricing decisions
- Financing and methods of payment
- Promotion and marketing communication
- Supply chain management/logistics and handling export orders
- Organization of international marketing activities.