International marketing and export management /
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | inglés |
| Publicado: |
Harlow, England New York :
Financial Times Prentice Hall,
2011.
|
| Edición: | 7th ed. |
| Materias: | |
| Etiquetas: |
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
Tabla de Contenidos:
- International marketing and exporting
- Bases of international marketing
- The international environment : culture; economic, forces; and competition
- The international environment : government, political and legal forces
- Market selection : definition and strategies
- Information for international market(ing) decisions
- Market entry strategies
- Export entry modes
- Nonexport entry modes
- Product decisions
- Pricing decisions
- Financing and methods of payment
- Promotion and marketing communication
- Supply chain management/logistics and handling export orders
- Organization of international marketing activities.