Global marketing management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson,
2014.
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| Edition: | 8th ed. |
| Subjects: | |
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| Physical Description: | xxii, 457 pages ; 27 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780273768685 |