Marketing strategy & competitive positioning /
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Main Author: | Hooley, Graham J. |
---|---|
Other Authors: | Nicoulaud, Brigitte, Piercy, Nigel |
Format: | Book |
Language: | English |
Published: |
New York :
Pearson Financial Times/Prentice Hall,
2012.
|
Edition: | 5th ed. |
Subjects: | |
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