Iacobucci, D., & Churchill, G. (2015). Marketing research: Methodological foundation (11th ed.). Earlie Lite Books, Inc.
Chicago Style (17th ed.) CitationIacobucci, Dawn, and Gilbert Churchill. Marketing Research: Methodological Foundation. 11th ed. Nashville, TN: Earlie Lite Books, Inc, 2015.
MLA (9th ed.) CitationIacobucci, Dawn, and Gilbert Churchill. Marketing Research: Methodological Foundation. 11th ed. Earlie Lite Books, Inc, 2015.
Warning: These citations may not always be 100% accurate.