Iacobucci, D., & Churchill, G. (2015). Marketing research: Methodological foundation (11th ed.). Earlie Lite Books, Inc.
Citace podle Chicago (17th ed.)Iacobucci, Dawn, a Gilbert Churchill. Marketing Research: Methodological Foundation. 11th ed. Nashville, TN: Earlie Lite Books, Inc, 2015.
Citace podle MLA (9th ed.)Iacobucci, Dawn, a Gilbert Churchill. Marketing Research: Methodological Foundation. 11th ed. Earlie Lite Books, Inc, 2015.
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