Marketing principles and practices : an African perspective /

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Bibliographic Details
Main Author:	Kagira, Elias Kiarie
Other Authors:	Kimani, Sarah Wambui
Format:	Book
Language:	English
Published:	Karen, Nairobi : Mashel Publishers, 2010.
Subjects:	Marketing.
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100		\|a Kagira, Elias Kiarie.
245		\|a Marketing principles and practices : \|b an African perspective / \|c Elias Kiarie Kagira and Sarah Wambui Kimani.
260		\|a Karen, Nairobi : \|b Mashel Publishers, \|c 2010.
300		\|a xiii, 399 p ; \|c cm.
650		\|a Marketing.
700		\|a Kimani, Sarah Wambui.
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