The effect of E-marketing as a strategy to boost tourism business performance : a survey of SMEs in the Kenyan tourism industry /
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| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Nairobi, Kenya :
Daystar University,
2013.
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| Matèries: | |
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MARC
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| 008 | 140415s xx 000 0 eng d | ||
| 040 | |d Dmoga | ||
| 050 | 0 | |a HF5415.126 |b .L67 | |
| 100 | |a Lopokoiyit, Pamela C. | ||
| 245 | |a The effect of E-marketing as a strategy to boost tourism business performance : |b a survey of SMEs in the Kenyan tourism industry / |c Pamela C. Lopokoiyit. | ||
| 260 | |a Nairobi, Kenya : |b Daystar University, |c 2013. | ||
| 300 | |a xii, 101 p. | ||
| 500 | |a A thesis presented to the School of Business and Economics of Daystar University Nairobi, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management. | ||
| 650 | |a Internet marketing. | ||
| 908 | |a 140415 | ||
| 942 | |c THES | ||
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| 989 | |a 1488783258 | ||
| 999 | |c 41016 |d 41016 | ||