An analysis of marketing strategies in the mobile service sector in Kenya : a case study of safaricom limited /

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Bibliografiske detaljer
Hovedforfatter: Mwangi, Danson Ndungu Kariuki
Format: Bog
Sprog:engelsk
Udgivet: Nairobi : Daystar University, 2010.
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Beskrivelse
Emne beskrivelse:A thesis submitted to the faculty of postgraduate studies of Daystar University in partial fulfilment of the requirements for the degree of Masters of Business Adminstration in Strategic Management.
Fysisk beskrivelse:xi, 127p : ill.
Bibliografi:Includes bibliographical references and index.